"Coffee Business Success in a Turbulent Economy" is the NEW authoritative manual you need to guide your coffee business through these difficult economic times.
This 325 page manual provides an in depth look at the severity of our current recession. It then lays out the clear concise strategies and tactics that you need, for your business to survive and thrive.
It shows you how to attract and retain customers by transforming the way they see your business; from one which sells "non essential luxuries", into one which supplies "valued necessities." Innovative marketing ideas proven to get customers across your threshold are discussed and graphically illustrated. Of course, "Coffee Business Success in a Turbulent Economy" also includes tried and effective cost cutting recommendations, including strategies for rent reduction and chopping prices on your most costly and commonly purchased items. A detailed outlined book summary will help you easily remember and incorporate all the important points into your own personal action plan. If this weren’t enough "Coffee Business Success in a Turbulent Economy" also gives you valuable recipe ideas, cost breakdowns, and financial analysis tools for goal setting, and planning.
The manual is organized into logical easy to read sections:
Chapter 1: The Economy: How Bad Is It, and How Did We Get Here?
Chapter 2: What Do Fiscal Experts Say About Our Future?
Chapter 3: Is My Business Worth Saving?
Chapter 4: Be a Beacon of Hope!
Chapter 5: Becoming Indispensable to Your Customers and Community
Chapter 6: Reality Check Your Fundamentals
Chapter 7: Cutting the Cost of Goods and Other Expenses
Chapter 8: Low Cost Marketing with Impact
Chapter 9: Plan Your Work and Work Your Plan
Chapter 10: Just Do It!
Chapter 11: Summary: Your Survival Plan Checklist
Chapter 12: Business Exit and Expansion Strategies
Ed Arvidson, respected Specialty Coffee Industry consultant, and 30 year food service veteran, authored this informative manual. Ed co-founded the Bellissimo Coffee InfoGroup in 1992 and co-developed many of their core educational products. For over fifteen years, Ed has provided high quality consulting services to both corporations and individuals. He assists clients with business start up and ongoing operations. He also possesses many years of experience owning and managing successful food service businesses. On the corporate side he was elevated to key positions such as: Food and Beverage Manager, Management Trainer, and Corporate Store Troubleshooter.
Before its publication, the valuable information contained in "Coffee Business Success in a Turbulent Economy" could only be obtained through on-site consultations costing over $5,000.
Now this vital information is available to you for ONLY $79.00 (+ S&H)
Make the Investment in your Business!
Another fine product serving the Specialty Coffee Industry, from E&C Consulting, Inc.